The Future of Ads

29. June 2009

Sharpie Gets Uncapped And Embraces The Social Web

Sharpie’s new Uncapped Gallery is a great example of how a company can embrace the social web, encourage word of mouth and show off what its products can do in the hands of actual customers.

Google And Virgin America Spent A Day In The Cloud

26. June 2009

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Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

17. June 2009

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Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

4. June 2009

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Dunlop Loops Its Way To Video Success

Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.

3. June 2009

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Ken Block And DC Shoes Make Gymkhana A Viral Video Guarantee

Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.

20. May 2009

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Volkswagen Lets You Meet The Volkswagens On Facebook

Volkswagen recently released an app that taps into the data hidden within social networks in a new and interesting way.

6. May 2009

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Honda Let It Shine On Vimeo

Honda is proving that you don’t need to destroy a video portal to impress viewers with out of the box thinking.

24. April 2009

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Makita Drills Their Point Across

Rarely is a billboard the best place to do a product demo, but for Makita, a blank wall proved to be the perfect way to show off what their drills can do.

17. April 2009

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Electronic Arts Helps Ashton Kutcher Get One Million Twitter Followers

For companies that can't get a celebrity to endorse their product directly, the next best bet may be to just attach themselves to the things that celebrities do and leach off of the associated publicity.

6. March 2009

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Skittles Embraces Social Media In A Big Way

Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end.

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