The Future of Ads

The Making Of A Commercial Becomes A Commercial

Toshiba’s upscaling technology takes standard definition content and transforms it into near high definition quality. The ides is that upscaling will “take anything you watch and make it astonishing”, so Toshiba needed to create an ad that would explain that concept in less than a minute. In short, they too needed something astonishing.

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Quarter Pounder Rids Itself Of The McDonald’s Brand

While Burger King is off personifying The King, McDonald’s is trying to build a little buzz of their own around the nationwide launch of their Quarter Pounder burgers in Japan.

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Wallets From The King Help Sell Burgers

Burger King is dropping The King’s wallets, filled with Burger King goodies, in major metropolitan areas to help out during the credit crunch.

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Surf Report Puts Oakley In Surfers’ Hands

With Surf Report, Oakley hopes to secure its place in the hands and minds of every tech savvy surfer on a daily basis, and to reinforce their brand as one that caters to the needs of extreme sports enthusiasts.

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Burger King Studio Promotes Lifestyle Branding

Burger King is trying to become a lifestyle brand with the Burger King Studio, and surprisingly, they’re doing a damn good job at it.

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Skinit Helps HP Attract New Customers

Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.

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Tabbloid Helps HP Sell Ink

Hewlett-Packard hopes to move blogs from computer back to paper with Tabbloid, a free service that turns your favorite feeds into a personal magazine that you can print and carry with you.

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Gum Elections Let People Vote For Your Brand

Forget blind taste tests and compensated focus groups; if you want to know what people really think of your product, just put out posters with you and your main competitor on them and see where the gum lands.

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Sony Ericsson Shot Their Busty Ad With A Mobile Phone

To ‘show off’ the capabilities of the camera in the new C905, Sony Ericsson shot their entire print campaign using just the phone itself.

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America Loves Free Stuff

Whether it’s presidential races or stolen bases, giving away free stuff will always be a popular way to drive in-store traffic.

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