http://thefutureofads.com/carls-jr-uses-youtube-stars-for-online-video-success The Future of Advertising Sat, 20 Feb 2010 20:39:18 -0800 http://wordpress.org/?v=abc hourly 1 http://thefutureofads.com/carls-jr-uses-youtube-stars-for-online-video-success/comment-page-1#comment-254 Has Carl’s Jr. Done Something Right in Advertising? « All that looks good, tastes good. Sun, 19 Jul 2009 18:19:31 +0000 http://thefutureofads.com/?p=476#comment-254 [...] So, has Carl’s Jr. done something right in the name of advertising? That would be a YES! First, the most important thing done in this campaign was that by using the cewebrities that already had large networks, it guaranteed initial success for the ads. The second most important thing, is: by using existing cewebrities to tap into existing communities and create content that is specifically targeted to the online audience, it engages the viewer and encourages participation. – The Future of Ads [...] [...] So, has Carl’s Jr. done something right in the name of advertising? That would be a YES! First, the most important thing done in this campaign was that by using the cewebrities that already had large networks, it guaranteed initial success for the ads. The second most important thing, is: by using existing cewebrities to tap into existing communities and create content that is specifically targeted to the online audience, it engages the viewer and encourages participation. – The Future of Ads [...]

]]> http://thefutureofads.com/carls-jr-uses-youtube-stars-for-online-video-success/comment-page-1#comment-245 zach Thu, 18 Jun 2009 16:05:30 +0000 http://thefutureofads.com/?p=476#comment-245 Very interesting what Carl's, Jr. has attempted. I just read an excellent account of the campaign at YMC: <a href="http://bit.ly/11H9aX" rel="nofollow">http://bit.ly/11H9aX</a>. They're right that the videos are brilliant, but the distribution channel is absolutely worth investigating. Very interesting what Carl's, Jr. has attempted. I just read an excellent account of the campaign at YMC: http://bit.ly/11H9aX. They're right that the videos are brilliant, but the distribution channel is absolutely worth investigating.

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