The Future of Ads

Lexus Takes You Inside Their House Of Cards

With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.

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PETA Is Too Hot For TV With Veggie Love

The football part of the Super Bowl has recently taken a back seat to the advertising gridiron that plays out 30 seconds at a time as companies battle it out for Monday morning water cooler bragging rights.

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Chalk Shows Nike Understands The LeBron James Market

Nike has stayed on top of their game not because they’re willing to sit back and reap the rewards of previous successes, but because they’re willing to push the limits of what’s possible with brandvertising, and prove to the world that they’re not just on the cutting edge; they’re defining it.

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Controversy Makes Whopper Virgins A Success For Burger King

Burger King is giving the taste test a twist, and documenting the process with a campaign that they’re calling Whopper Virgins.

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Bosch Doesn’t Go Far Enough ‘Behind The Scenes’

Bosch let drifting champion Vaughn Gittin Jr. loose on the (closed course) streets of Los Angeles with his “Bosch-sparked” Mustang and a few extra sets of tires to create what they’re calling “Performance Art”.

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The Making Of A Commercial Becomes A Commercial

Toshiba’s upscaling technology takes standard definition content and transforms it into near high definition quality. The ides is that upscaling will “take anything you watch and make it astonishing”, so Toshiba needed to create an ad that would explain that concept in less than a minute. In short, they too needed something astonishing.

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Skinit Helps HP Attract New Customers

Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.

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Magpie Tries To Make Twitter An Ad Network, Fails

Magpie calls itself the “Ad Network for Twitter”, and has definitely caused quite a stir in the last few days as Twitter users debate the value of filling their tweet stream with ads in exchange for a few dollars on the side. But is this 'in the stream' advertising the future, or will users revolt against an ad network that treads on their sacred ground?

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Nintendo Shakes Up YouTube With Wario Land Ad

Nintendo’s new YouTube ad for Wario Land: Shake It is a fantastic example of how to grab a viewer's attention, create replay value, and ensure pass-along by using the element of surprise.

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