The Future of Ads | Archive

Amnesty International Uses Eyeball-Aware Ad To Enhance Message

17. August 2009

Amnesty International's bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message.

Ken Block And DC Shoes Make Gymkhana A Viral Video Guarantee

3. June 2009

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Ken Block And DC Shoes Make Gymkhana A Viral Video Guarantee

Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.

Makita Drills Their Point Across

24. April 2009

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Rarely is a billboard the best place to do a product demo, but for Makita, a blank wall proved to be the perfect way to show off what their drills can do.

HBO Shares Secrets For Big Love

7. January 2009

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‘Big Love’ is all about secrets, and HBO has created a campaign that’s full of them.

Philips, Charmin And Duracell Are Creating A Clean And Green New Year’s Eve

31. December 2008

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Philips, Charmin And Duracell Are Creating A Clean And Green New Year’s Eve

Large public events are always a great time to show off your product and get your brand name into the public eye, and Philips Lighting, Duracell and Charmin are using the Times Square New Year’s Eve Ball Drop to their advantage by sponsoring various parts of the festivities.

Quarter Pounder Rids Itself Of The McDonald’s Brand

26. November 2008

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While Burger King is off personifying The King, McDonald’s is trying to build a little buzz of their own around the nationwide launch of their Quarter Pounder burgers in Japan.

Wallets From The King Help Sell Burgers

24. November 2008

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Burger King is dropping The King’s wallets, filled with Burger King goodies, in major metropolitan areas to help out during the credit crunch.

Gum Elections Let People Vote For Your Brand

7. November 2008

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Forget blind taste tests and compensated focus groups; if you want to know what people really think of your product, just put out posters with you and your main competitor on them and see where the gum lands.