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LEGO Uses Augmented Reality To Make Models Come To Life

26. January 2009

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LEGO Uses Augmented Reality To Make Models Come To Life

LEGO is testing out a new idea called the Digital Box that could forever change the way we think of product packaging.

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Augmented Reality Will Change Advertising

12. January 2009

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Augmented Reality Will Change Advertising

In the spring of 2009, Vuzix will release a product that could forever change the way we think about advertising: the Wrap 920AV.

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MINI Ad Uses 3D Cabrio Model From The Future

11. December 2008

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MINI Ad Uses 3D Cabrio Model From The Future

It’s like a miniature showroom in the palm of your hands, and you’re in control.

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Tabbloid Helps HP Sell Ink

10. November 2008

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Tabbloid Helps HP Sell Ink

Hewlett-Packard hopes to move blogs from computer back to paper with Tabbloid, a free service that turns your favorite feeds into a personal magazine that you can print and carry with you.

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Sony Ericsson Shot Their Busty Ad With A Mobile Phone

5. November 2008

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Sony Ericsson Shot Their Busty Ad With A Mobile Phone

To ‘show off’ the capabilities of the camera in the new C905, Sony Ericsson shot their entire print campaign using just the phone itself.

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7-Election Sells Support With Your Coffee

13. October 2008

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7-Election Sells Support With Your Coffee

By turning the mundane task of picking a cup for your morning coffee into “7-Election 2008”, 7-Eleven has managed to sell not just coffee, but support for your favorite candidate as well.

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