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	<title>Comments on: Chalk Shows Nike Understands The LeBron James Market</title>
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	<link>http://thefutureofads.com/chalk-shows-nike-understands-the-lebron-james-market</link>
	<description>The Future of Advertising</description>
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		<title>By: nicholi57</title>
		<link>http://thefutureofads.com/chalk-shows-nike-understands-the-lebron-james-market/comment-page-1#comment-185</link>
		<dc:creator>nicholi57</dc:creator>
		<pubDate>Sat, 18 Apr 2009 13:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=226#comment-185</guid>
		<description>as i&#039;m sure some of you must know...&lt;br&gt;&lt;br&gt;this is a blatant rip-off of something kevin garnett has been doing for years... &lt;br&gt;way before lj graced us with his presence in the league...&lt;br&gt;&lt;a href=&quot;http://www.youtube.com/watch?v=XjSNhr_tOZk&quot; rel=&quot;nofollow&quot;&gt;http://www.youtube.com/watch?v=XjSNhr_tOZk&lt;/a&gt;&lt;br&gt;&lt;br&gt;and truth be told, i think kg got idea from a smaller less blatant ritual mj had of &quot;dusting&quot; Johnny Red Kerr at the announcers table before every home game in the old united center...&lt;br&gt;&lt;br&gt;that said, it was kg who made it a spectacle for the crowd and part of his pregame...&lt;br&gt;&lt;br&gt;i&#039;m actually shocked that nike and &quot;the king&quot; ripped him off so blatantly... &lt;br&gt;&lt;br&gt;so i have to disagree... &lt;br&gt;if you know anything about basketball, this shows that nike absolutely doesn&#039;t get it.&lt;br&gt;and neither does lebron if he can&#039;t come up with his own thing...&lt;br&gt;(mj had plenty of his own things... the shorts... the spread dunk.. the tongue!!)&lt;br&gt;&lt;br&gt;if you disagree... well... &lt;br&gt;you are either a king james fan boy... from cleveland.. or not a serious basketball fan...</description>
		<content:encoded><![CDATA[<p>as i&#39;m sure some of you must know&#8230;</p>
<p>this is a blatant rip-off of something kevin garnett has been doing for years&#8230; <br />way before lj graced us with his presence in the league&#8230;<br /><a href="http://www.youtube.com/watch?v=XjSNhr_tOZk" rel="nofollow">http://www.youtube.com/watch?v=XjSNhr_tOZk</a></p>
<p>and truth be told, i think kg got idea from a smaller less blatant ritual mj had of &#8220;dusting&#8221; Johnny Red Kerr at the announcers table before every home game in the old united center&#8230;</p>
<p>that said, it was kg who made it a spectacle for the crowd and part of his pregame&#8230;</p>
<p>i&#39;m actually shocked that nike and &#8220;the king&#8221; ripped him off so blatantly&#8230; </p>
<p>so i have to disagree&#8230; <br />if you know anything about basketball, this shows that nike absolutely doesn&#39;t get it.<br />and neither does lebron if he can&#39;t come up with his own thing&#8230;<br />(mj had plenty of his own things&#8230; the shorts&#8230; the spread dunk.. the tongue!!)</p>
<p>if you disagree&#8230; well&#8230; <br />you are either a king james fan boy&#8230; from cleveland.. or not a serious basketball fan&#8230;</p>
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		<title>By: BC</title>
		<link>http://thefutureofads.com/chalk-shows-nike-understands-the-lebron-james-market/comment-page-1#comment-85</link>
		<dc:creator>BC</dc:creator>
		<pubDate>Sun, 28 Dec 2008 22:28:27 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=226#comment-85</guid>
		<description>Lil Wayne is facing felony drug charges in AZ for posession of coke, ecstasy, pot and a pistol. Are Nike and Lebron advocating his lifestyle?</description>
		<content:encoded><![CDATA[<p>Lil Wayne is facing felony drug charges in AZ for posession of coke, ecstasy, pot and a pistol. Are Nike and Lebron advocating his lifestyle?</p>
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		<title>By: Channel Six Lets LeBron James Speak Directly To Customers &#124; The Future of Ads</title>
		<link>http://thefutureofads.com/chalk-shows-nike-understands-the-lebron-james-market/comment-page-1#comment-79</link>
		<dc:creator>Channel Six Lets LeBron James Speak Directly To Customers &#124; The Future of Ads</dc:creator>
		<pubDate>Thu, 18 Dec 2008 14:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=226#comment-79</guid>
		<description>[...] a custom YouTube Channel called Channel Six, and filled it with LeBron themed videos, including Chalk, The Story of the Six, and Six [...]</description>
		<content:encoded><![CDATA[<p>[...] a custom YouTube Channel called Channel Six, and filled it with LeBron themed videos, including Chalk, The Story of the Six, and Six [...]</p>
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		<title>By: Graham</title>
		<link>http://thefutureofads.com/chalk-shows-nike-understands-the-lebron-james-market/comment-page-1#comment-78</link>
		<dc:creator>Graham</dc:creator>
		<pubDate>Thu, 18 Dec 2008 11:03:19 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=226#comment-78</guid>
		<description>&quot;The chalk thrown in the donut shop (a central meeting place for the working man) and the barbershop (a central meeting place for the urban community) shows that Nike understands the communities that their target audience lives in.&quot;&lt;br&gt;&lt;br&gt;Nonsense - you&#039;re reading too much into that. Those places are used because you wouldn&#039;t question white powder in those locations as being anything else other than flour and chalk. They&#039;ve used those locations in a desperate attempt to convince you it&#039;s not cocaine in their advert.</description>
		<content:encoded><![CDATA[<p>&#8220;The chalk thrown in the donut shop (a central meeting place for the working man) and the barbershop (a central meeting place for the urban community) shows that Nike understands the communities that their target audience lives in.&#8221;</p>
<p>Nonsense &#8211; you&#39;re reading too much into that. Those places are used because you wouldn&#39;t question white powder in those locations as being anything else other than flour and chalk. They&#39;ve used those locations in a desperate attempt to convince you it&#39;s not cocaine in their advert.</p>
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		<title>By: Graham</title>
		<link>http://thefutureofads.com/chalk-shows-nike-understands-the-lebron-james-market/comment-page-1#comment-76</link>
		<dc:creator>Graham</dc:creator>
		<pubDate>Thu, 18 Dec 2008 10:54:36 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=226#comment-76</guid>
		<description>&quot;The chalk thrown in the donut shop (a central meeting place for the working man) and the barbershop (a central meeting place for the urban community) shows that Nike understands the communities that their target audience lives in.&quot;&lt;br&gt;&lt;br&gt;Nonsense - you&#039;re reading too much into that. Those places are used because you wouldn&#039;t question white powder in those locations as being anything else other than flour and chalk. They&#039;ve used those locations in a desperate attempt to convince you it&#039;s not cocaine in their advert.</description>
		<content:encoded><![CDATA[<p>&#8220;The chalk thrown in the donut shop (a central meeting place for the working man) and the barbershop (a central meeting place for the urban community) shows that Nike understands the communities that their target audience lives in.&#8221;</p>
<p>Nonsense &#8211; you&#39;re reading too much into that. Those places are used because you wouldn&#39;t question white powder in those locations as being anything else other than flour and chalk. They&#39;ve used those locations in a desperate attempt to convince you it&#39;s not cocaine in their advert.</p>
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		<title>By: Nick</title>
		<link>http://thefutureofads.com/chalk-shows-nike-understands-the-lebron-james-market/comment-page-1#comment-75</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Thu, 18 Dec 2008 10:39:12 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=226#comment-75</guid>
		<description>What is the role of the old man eaing the donut and mysterious chalk ingredient at the end. Does it signify that it&#039;s ok for old men to use cocaine.  Does Nike even care about old people? I would like to know his story.</description>
		<content:encoded><![CDATA[<p>What is the role of the old man eaing the donut and mysterious chalk ingredient at the end. Does it signify that it&#39;s ok for old men to use cocaine.  Does Nike even care about old people? I would like to know his story.</p>
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