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	<title>Comments on: Magpie Tries To Make Twitter An Ad Network, Fails</title>
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	<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails</link>
	<description>The Future of Advertising</description>
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		<title>By: Max Beatty &#187; Blog Archive &#187; One Month With #Magpie</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-132</link>
		<dc:creator>Max Beatty &#187; Blog Archive &#187; One Month With #Magpie</dc:creator>
		<pubDate>Mon, 02 Feb 2009 23:17:17 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-132</guid>
		<description>[...] debate rages on whether or not ads have a place on Twitter and what their role is, but that wasn&#8217;t the point of this post. Just my experience using the [...]</description>
		<content:encoded><![CDATA[<p>[...] debate rages on whether or not ads have a place on Twitter and what their role is, but that wasn&#8217;t the point of this post. Just my experience using the [...]</p>
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		<title>By: Bubble Bath Products</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-125</link>
		<dc:creator>Bubble Bath Products</dc:creator>
		<pubDate>Fri, 30 Jan 2009 12:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-125</guid>
		<description>Hi, really like your blog! Have now bookmarked it and will surely visit again sometime.</description>
		<content:encoded><![CDATA[<p>Hi, really like your blog! Have now bookmarked it and will surely visit again sometime.</p>
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		<title>By: noni benefits</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-112</link>
		<dc:creator>noni benefits</dc:creator>
		<pubDate>Mon, 19 Jan 2009 05:31:27 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-112</guid>
		<description>Twitter is trying to earn more money through ads... This what i hate these websites because if you place lot of ads in a website it gets slow down then users will frustrate.&lt;br&gt;&lt;br&gt;Thanks</description>
		<content:encoded><![CDATA[<p>Twitter is trying to earn more money through ads&#8230; This what i hate these websites because if you place lot of ads in a website it gets slow down then users will frustrate.</p>
<p>Thanks</p>
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		<title>By: Why I Don&#8217;t Want Ads on My Twitter Timeline</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-48</link>
		<dc:creator>Why I Don&#8217;t Want Ads on My Twitter Timeline</dc:creator>
		<pubDate>Tue, 02 Dec 2008 03:13:44 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-48</guid>
		<description>[...] it&#8217;s still spam/ads and unwelcomed in my book. - Enrique Gutierrez It definitely bugs me!: http://thefutureofads.com/2008&#8230; Wrong medium, poorly formatted message, and it&#8217;s (in most cases) paying people for things [...]</description>
		<content:encoded><![CDATA[<p>[...] it&#8217;s still spam/ads and unwelcomed in my book. &#8211; Enrique Gutierrez It definitely bugs me!: <a href="http://thefutureofads.com/2008&#8230" rel="nofollow">http://thefutureofads.com/2008&#8230</a>; Wrong medium, poorly formatted message, and it&#8217;s (in most cases) paying people for things [...]</p>
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		<title>By: Danny Brown</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-42</link>
		<dc:creator>Danny Brown</dc:creator>
		<pubDate>Wed, 26 Nov 2008 11:28:28 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-42</guid>
		<description>Fantastic analysis, Cory, and very well laid out.&lt;br&gt;&lt;br&gt;If Magpie had thought it through and actually properly analyzed both Twitter and its users, it would have realized that their CPM model is NOT the way forward for monetizing Twitter. As pretty much anyone against it has said, the reason Magpie does not work is because it&#039;s not conversational.&lt;br&gt;&lt;br&gt;It&#039;s also forcing people who never signed up for the service to have the adverts in their Twitter stream. Where is the social aspect of that? Isn&#039;t it called social media for a reason?&lt;br&gt;&lt;br&gt;Wouldn&#039;t it have been better to have the ads solely in the streams of those who signed up for it? Advertisers will still have an audience, and in fact, will have a more captive audience because they&#039;re placing their ads in a stream of someone already signed up.&lt;br&gt;&lt;br&gt;What&#039;s worrying is that the CEO of Magpie has recently announced the #magpie disclaimer no longer needs to be used - an ad can go out as if it&#039;s a normal Tweet. This is not good news - it&#039;s false advertising and it&#039;s also potentially going to break the trust factor between follows and followers.&lt;br&gt;&lt;br&gt;Interesting that the service is named after a bird that basically steals and scavenges - apt.</description>
		<content:encoded><![CDATA[<p>Fantastic analysis, Cory, and very well laid out.</p>
<p>If Magpie had thought it through and actually properly analyzed both Twitter and its users, it would have realized that their CPM model is NOT the way forward for monetizing Twitter. As pretty much anyone against it has said, the reason Magpie does not work is because it&#39;s not conversational.</p>
<p>It&#39;s also forcing people who never signed up for the service to have the adverts in their Twitter stream. Where is the social aspect of that? Isn&#39;t it called social media for a reason?</p>
<p>Wouldn&#39;t it have been better to have the ads solely in the streams of those who signed up for it? Advertisers will still have an audience, and in fact, will have a more captive audience because they&#39;re placing their ads in a stream of someone already signed up.</p>
<p>What&#39;s worrying is that the CEO of Magpie has recently announced the #magpie disclaimer no longer needs to be used &#8211; an ad can go out as if it&#39;s a normal Tweet. This is not good news &#8211; it&#39;s false advertising and it&#39;s also potentially going to break the trust factor between follows and followers.</p>
<p>Interesting that the service is named after a bird that basically steals and scavenges &#8211; apt.</p>
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		<title>By: afaith</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-40</link>
		<dc:creator>afaith</dc:creator>
		<pubDate>Tue, 25 Nov 2008 13:29:00 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-40</guid>
		<description>I&#039;m pretty confident that magpie will change the way people see twitter. as techcrunch said, twitter has to come up with some way of monetization, because they also have bills to pay.&lt;br&gt;&lt;br&gt;if magpie respects the privacy of users and doesn&#039;t engage to many people for their campaigns, i&#039;m pretty confident they will manage to have success.</description>
		<content:encoded><![CDATA[<p>I&#39;m pretty confident that magpie will change the way people see twitter. as techcrunch said, twitter has to come up with some way of monetization, because they also have bills to pay.</p>
<p>if magpie respects the privacy of users and doesn&#39;t engage to many people for their campaigns, i&#39;m pretty confident they will manage to have success.</p>
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		<title>By: Be a Magpie and Get Paid for Ads in Your Tweets &#124; Microblink</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-38</link>
		<dc:creator>Be a Magpie and Get Paid for Ads in Your Tweets &#124; Microblink</dc:creator>
		<pubDate>Mon, 24 Nov 2008 08:38:26 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-38</guid>
		<description>[...] O&#8217;Brien (@CoryOBrien) lays out why Magpie has failed as an ad [...]</description>
		<content:encoded><![CDATA[<p>[...] O&#8217;Brien (@CoryOBrien) lays out why Magpie has failed as an ad [...]</p>
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		<title>By: grantgriffiths</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-37</link>
		<dc:creator>grantgriffiths</dc:creator>
		<pubDate>Fri, 21 Nov 2008 14:01:38 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-37</guid>
		<description>There is no way I want Magpie pushing crap to my twitter stream. And the fact they actually have the balls to say they will push tweets to my twitter stream is complete BS. Magpie is a failure and I hope it dies a fast death.</description>
		<content:encoded><![CDATA[<p>There is no way I want Magpie pushing crap to my twitter stream. And the fact they actually have the balls to say they will push tweets to my twitter stream is complete BS. Magpie is a failure and I hope it dies a fast death.</p>
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		<title>By: John &#124; Magpie User</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-36</link>
		<dc:creator>John &#124; Magpie User</dc:creator>
		<pubDate>Fri, 21 Nov 2008 05:07:21 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-36</guid>
		<description>I&#039;ve going to give Magpie a try for a month, despite the general negative opinion.  I&#039;ll assess it at the end of the month and probably dump it.  I can understand why everyone hates it.</description>
		<content:encoded><![CDATA[<p>I&#39;ve going to give Magpie a try for a month, despite the general negative opinion.  I&#39;ll assess it at the end of the month and probably dump it.  I can understand why everyone hates it.</p>
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		<title>By: GeekMommy</title>
		<link>http://thefutureofads.com/magpie-tries-to-make-twitter-an-ad-network-fails/comment-page-1#comment-35</link>
		<dc:creator>GeekMommy</dc:creator>
		<pubDate>Thu, 20 Nov 2008 16:41:43 +0000</pubDate>
		<guid isPermaLink="false">http://thefutureofads.com/?p=122#comment-35</guid>
		<description>Cory - great post - and even better comment over on mine! Next time, we&#039;ll have to co-write one!&lt;br&gt;&lt;br&gt;I think the massive number of comments on my post are pretty indicative of the general dislike for Magpie.  A twitterpal posted a positive blog review of magpie as she joined it, and few people commented positively.&lt;br&gt;&lt;br&gt;I suspect that they will die rapidly as advertisers realize that using their service will simply create a negative impression of their product.  &lt;br&gt;I understand the intent, but the implementation is incorrect for the medium.  &lt;br&gt;&lt;br&gt;It&#039;s too bad that they are luring people with promises of $$$ in bad economic times... because all they are doing is ruining those peoples&#039; twitter experience for a few euros.</description>
		<content:encoded><![CDATA[<p>Cory &#8211; great post &#8211; and even better comment over on mine! Next time, we&#39;ll have to co-write one!</p>
<p>I think the massive number of comments on my post are pretty indicative of the general dislike for Magpie.  A twitterpal posted a positive blog review of magpie as she joined it, and few people commented positively.</p>
<p>I suspect that they will die rapidly as advertisers realize that using their service will simply create a negative impression of their product.  <br />I understand the intent, but the implementation is incorrect for the medium.  </p>
<p>It&#39;s too bad that they are luring people with promises of $$$ in bad economic times&#8230; because all they are doing is ruining those peoples&#39; twitter experience for a few euros.</p>
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