One of the better agency stunts at this year’s SXSW is Razorfish’s #UseMeLeaveMe, a set of 20 GPS-equipped ‘town bikes’ that anyone can take for a spin while they Tweet out fun facts.
The bikes are single speed beach cruisers, which makes them easy to ride for those that haven’t been on two wheels in a while (it’s like riding a bike…) and each one contains a GPS transponder that updates a map in real-time to help SXSW attendees track down a ride.
Once a ride has been claimed, the bike will Tweet out things like where it was taken from, where it was left, if it’s been ridden hard (and if so, how hard), the weather, hellos to other bikes, if one rider is “being douchey”, and other random stuff to keep things interesting. Plus, each bike has its own personality, which is expressed in the words and phrases it Tweets with.
Once a rider hops on, they’re encouraged to Tweet things about their experience using each bike’s unique #hashtag, and anything goes, as long as you follow the one simple rule: “Just don’t be a jackass.”
There’s also a QR code on each bike to enables… oh, who am I kidding? It’s 2013; no one scans QR codes anymore…
So far, the stunt seems to be going pretty well, with a nice mix of rider Tweets and bike Tweets that keep the conversation worth paying attention to:
No word yet on what happens with the bikes once SXSW is over (a charity donation would be nice…) but it’s a simple idea that could easily be replicated at just about any public event, so hopefully you’ll see this concept riding into a town near you sometime soon.