The Future of Ads

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

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The Making Of A Commercial Becomes A Commercial

Toshiba’s upscaling technology takes standard definition content and transforms it into near high definition quality. The ides is that upscaling will “take anything you watch and make it astonishing”, so Toshiba needed to create an ad that would explain that concept in less than a minute. In short, they too needed something astonishing.

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Spore Thinks Small to Win Big

A telescope in the middle of the sidewalk is probably a little harder to ignore, and if everyone was looking through it, you’d probably stop to look through it too, right? That’s what Spore was counting on with their latest ad campaign, and I think the idea worked rather well.

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