Tag Archive | "Awareness"

Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Monday, August 17, 2009

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Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Amnesty International's bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message.

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Google And Virgin America Spent A Day In The Cloud

Friday, June 26, 2009

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Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

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