Most companies would love to have people spend a few minutes of each day thinking about their brand, and many pay a lot of money for the privilege. However, paying to put your brand in front of people’s eyes and having people want to look at your brand on a daily basis are two very different things, with the former often leading to brand fatigue while the later leads to a case study and high fives around the office.
Continue reading...Monday, June 29, 2009
Sharpie’s new Uncapped Gallery is a great example of how a company can embrace the social web, encourage word of mouth and show off what its products can do in the hands of actual customers.
Continue reading...Wednesday, June 3, 2009
Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.
Continue reading...Friday, March 6, 2009
Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end.
Continue reading...Friday, February 20, 2009
Banner ads are definitely not the future of ads, but once you start to think outside the banner, you often don’t have to go far to come up with a good idea. For Jung von Matt, they only needed to go as far as the favicon before coming up with a fantastic campaign for Smart fortwo.
Continue reading...Friday, December 5, 2008
Burger King is giving the taste test a twist, and documenting the process with a campaign that they’re calling Whopper Virgins.
Continue reading...Friday, November 14, 2008
With Surf Report, Oakley hopes to secure its place in the hands and minds of every tech savvy surfer on a daily basis, and to reinforce their brand as one that caters to the needs of extreme sports enthusiasts.
Continue reading...Wednesday, November 12, 2008
Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.
Continue reading...Monday, October 20, 2008
On Saturday, October 18, Red Bull invaded the streets of San Francisco with their Soapbox Derby, and over 100,000 people showed up to cheer on the teams.
Continue reading...Monday, October 13, 2008
By turning the mundane task of picking a cup for your morning coffee into “7-Election 2008”, 7-Eleven has managed to sell not just coffee, but support for your favorite candidate as well.
Continue reading...
Monday, December 7, 2009
Comments