The Future of Ads

Burger King Lets People Sacrifice Friendships For Whoppers

Burger King’s new Facebook application, called Whopper Sacrifice, asks users to take on a controversial task: ending 10 Facebook friendships in order to receive a coupon for a free Whopper.

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Skinit Helps HP Attract New Customers

Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.

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