The Future of Ads

Indie iPhone Developers Collaborate For Character Cameos

One example of the small and scrappy side of advertising is the recent trend among iPhone game developers of collaboration, in which they will swap character cameos as a way of cross-promoting each game to the other game’s audience.

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Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

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Bosch Doesn’t Go Far Enough ‘Behind The Scenes’

Bosch let drifting champion Vaughn Gittin Jr. loose on the (closed course) streets of Los Angeles with his “Bosch-sparked” Mustang and a few extra sets of tires to create what they’re calling “Performance Art”.

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