The Future of Ads

Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Amnesty International's bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message.

Continue reading...

Fanta Uses Mobile Augmented Reality To Play Virtual Tennis

Fanta’s Virtual Tennis is one of the first real examples of a company using augmented reality in a new and unique way to advertise their products.

Continue reading...

Bosch Doesn’t Go Far Enough ‘Behind The Scenes’

Bosch let drifting champion Vaughn Gittin Jr. loose on the (closed course) streets of Los Angeles with his “Bosch-sparked” Mustang and a few extra sets of tires to create what they’re calling “Performance Art”.

Continue reading...

Sony Ericsson Shot Their Busty Ad With A Mobile Phone

To ‘show off’ the capabilities of the camera in the new C905, Sony Ericsson shot their entire print campaign using just the phone itself.

Continue reading...