The Future of Ads

Dunlop Loops Its Way To Video Success

Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.

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Coraline Raises The Bar For Influencer Outreach

Wieden+Kennedy’s Coraline campaign is a textbook example of how to build buzz around a product using many different types of outreach.

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Gum Elections Let People Vote For Your Brand

Forget blind taste tests and compensated focus groups; if you want to know what people really think of your product, just put out posters with you and your main competitor on them and see where the gum lands.

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