The Future of Ads

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

Continue reading...

Dunlop Loops Its Way To Video Success

Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.

Continue reading...

Volkswagen Lets You Meet The Volkswagens On Facebook

Volkswagen recently released an app that taps into the data hidden within social networks in a new and interesting way.

Continue reading...

Honda Let It Shine On Vimeo

Honda is proving that you don’t need to destroy a video portal to impress viewers with out of the box thinking.

Continue reading...

Lexus Takes You Inside Their House Of Cards

With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.

Continue reading...

This Is Where We Live Captures The Imagination

For 4th Estate Publishing, their understanding of online video and its potential led to the creation of a beautiful stop motion film called This Is Where We Live that celebrates 2009 as their 25th anniversary, as well as their ground-breaking, international literary agenda.

Continue reading...

Channel Six Lets LeBron James Speak Directly To Customers

For the release of Six, a new pair of signature shoes for LeBron James, Nike created a custom YouTube Channel called Channel Six, and filled it with LeBron themed videos, including Chalk, The Story of the Six, and Six Tips.

Continue reading...

Chalk Shows Nike Understands The LeBron James Market

Nike has stayed on top of their game not because they’re willing to sit back and reap the rewards of previous successes, but because they’re willing to push the limits of what’s possible with brandvertising, and prove to the world that they’re not just on the cutting edge; they’re defining it.

Continue reading...

Bosch Doesn’t Go Far Enough ‘Behind The Scenes’

Bosch let drifting champion Vaughn Gittin Jr. loose on the (closed course) streets of Los Angeles with his “Bosch-sparked” Mustang and a few extra sets of tires to create what they’re calling “Performance Art”.

Continue reading...

The Making Of A Commercial Becomes A Commercial

Toshiba’s upscaling technology takes standard definition content and transforms it into near high definition quality. The ides is that upscaling will “take anything you watch and make it astonishing”, so Toshiba needed to create an ad that would explain that concept in less than a minute. In short, they too needed something astonishing.

Continue reading...