The Future of Ads

Dunlop Loops Its Way To Video Success

Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.

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Ken Block And DC Shoes Make Gymkhana A Viral Video Guarantee

Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.

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GE Plugs Into The Smart Grid With Augmented Reality

GE’s Smart Grid - Augmented Reality campaign is a fantastic example of how augmented reality can be used to engage viewers and encourage them to interact directly with the message.

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The Making Of A Commercial Becomes A Commercial

Toshiba’s upscaling technology takes standard definition content and transforms it into near high definition quality. The ides is that upscaling will “take anything you watch and make it astonishing”, so Toshiba needed to create an ad that would explain that concept in less than a minute. In short, they too needed something astonishing.

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