The Future of Ads

Indie iPhone Developers Collaborate For Character Cameos

One example of the small and scrappy side of advertising is the recent trend among iPhone game developers of collaboration, in which they will swap character cameos as a way of cross-promoting each game to the other game’s audience.

Continue reading...

Sharpie Gets Uncapped And Embraces The Social Web

Sharpie’s new Uncapped Gallery is a great example of how a company can embrace the social web, encourage word of mouth and show off what its products can do in the hands of actual customers.

Continue reading...

Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

Continue reading...

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

Continue reading...

Spore Thinks Small to Win Big

A telescope in the middle of the sidewalk is probably a little harder to ignore, and if everyone was looking through it, you’d probably stop to look through it too, right? That’s what Spore was counting on with their latest ad campaign, and I think the idea worked rather well.

Continue reading...