The Future of Ads

Sharpie Gets Uncapped And Embraces The Social Web

Sharpie’s new Uncapped Gallery is a great example of how a company can embrace the social web, encourage word of mouth and show off what its products can do in the hands of actual customers.

Continue reading...

Coraline Raises The Bar For Influencer Outreach

Wieden+Kennedy’s Coraline campaign is a textbook example of how to build buzz around a product using many different types of outreach.

Continue reading...

Controversy Makes Whopper Virgins A Success For Burger King

Burger King is giving the taste test a twist, and documenting the process with a campaign that they’re calling Whopper Virgins.

Continue reading...