The Future of Ads

Columbia Uses Pandora To Create An Experience

By working with companies to integrate their ads into the overall experience, Pandora is able to use their advertising format to create value for both the advertisers and the users.

Continue reading...

IKEA To Embrace Change And Decorate Oval Office For Obama

Everyone is trying to capitalize on Obama-mania, but IKEA’s Oval Office - Embrace Change campaign may be the best attempt yet.

Continue reading...

Skinit Helps HP Attract New Customers

Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.

Continue reading...