Tag Archive | "Cutting Edge"

Coraline Raises The Bar For Influencer Outreach

Monday, February 9, 2009

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Coraline Raises The Bar For Influencer Outreach

Wieden+Kennedy’s Coraline campaign is a textbook example of how to build buzz around a product using many different types of outreach.

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Chalk Shows Nike Understands The LeBron James Market

Monday, December 15, 2008

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Chalk Shows Nike Understands The LeBron James Market

Nike has stayed on top of their game not because they’re willing to sit back and reap the rewards of previous successes, but because they’re willing to push the limits of what’s possible with brandvertising, and prove to the world that they’re not just on the cutting edge; they’re defining it.

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MINI Ad Uses 3D Cabrio Model From The Future

Thursday, December 11, 2008

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MINI Ad Uses 3D Cabrio Model From The Future

It’s like a miniature showroom in the palm of your hands, and you’re in control.

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Surf Report Puts Oakley In Surfers’ Hands

Friday, November 14, 2008

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Surf Report Puts Oakley In Surfers’ Hands

With Surf Report, Oakley hopes to secure its place in the hands and minds of every tech savvy surfer on a daily basis, and to reinforce their brand as one that caters to the needs of extreme sports enthusiasts.

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Burger King Studio Promotes Lifestyle Branding

Thursday, November 13, 2008

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Burger King Studio Promotes Lifestyle Branding

Burger King is trying to become a lifestyle brand with the Burger King Studio, and surprisingly, they’re doing a damn good job at it.

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