Wieden+Kennedy’s Coraline campaign is a textbook example of how to build buzz around a product using many different types of outreach.
Continue reading...Monday, December 15, 2008
Nike has stayed on top of their game not because they’re willing to sit back and reap the rewards of previous successes, but because they’re willing to push the limits of what’s possible with brandvertising, and prove to the world that they’re not just on the cutting edge; they’re defining it.
Continue reading...Thursday, December 11, 2008
It’s like a miniature showroom in the palm of your hands, and you’re in control.
Continue reading...Friday, November 14, 2008
With Surf Report, Oakley hopes to secure its place in the hands and minds of every tech savvy surfer on a daily basis, and to reinforce their brand as one that caters to the needs of extreme sports enthusiasts.
Continue reading...Thursday, November 13, 2008
Burger King is trying to become a lifestyle brand with the Burger King Studio, and surprisingly, they’re doing a damn good job at it.
Continue reading...
Monday, February 9, 2009
Comments