The Future of Ads

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

Continue reading...

Vodafone and Cubeecraft Make Holiday Clones To Help Spread Cheer

The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don’t take the time to do it right because they figure that everyone is already in the buying mood, so there’s no need to put effort into motivating sales. However, standout (and unique) ads will always prevail, so over the next few days, I’m going to highlight some of the best from this holiday season, and look at why they succeeded when others failed.

Continue reading...

Controversy Makes Whopper Virgins A Success For Burger King

Burger King is giving the taste test a twist, and documenting the process with a campaign that they’re calling Whopper Virgins.

Continue reading...

World’s Largest Lite-Brite Helps Asics Sell Shoes

Setting or breaking a world record is a sure-fire way of getting your product some press, but how do you decide which record to break?

Continue reading...