The Future of Ads

Columbia Uses Pandora To Create An Experience

By working with companies to integrate their ads into the overall experience, Pandora is able to use their advertising format to create value for both the advertisers and the users.

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Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Amnesty International's bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message.

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GE Plugs Into The Smart Grid With Augmented Reality

GE’s Smart Grid - Augmented Reality campaign is a fantastic example of how augmented reality can be used to engage viewers and encourage them to interact directly with the message.

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Smart Favicon Games Promote The Fortwo

Banner ads are definitely not the future of ads, but once you start to think outside the banner, you often don’t have to go far to come up with a good idea. For Jung von Matt, they only needed to go as far as the favicon before coming up with a fantastic campaign for Smart fortwo.

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