The Future of Ads

Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Amnesty International's bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message.

Continue reading...

Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

Continue reading...

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

Continue reading...