The Future of Ads

Hidden ASCII Art Generates Buzz For Dante’s Inferno

When the team behind the Dante’s Inferno video game hid ASCII art in the source code of many popular websites and then waited for that art to get discovered, they were taking a huge risk, but sometimes big rewards can only come to those that are willing to take equally big risks.

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Coraline Raises The Bar For Influencer Outreach

Wieden+Kennedy’s Coraline campaign is a textbook example of how to build buzz around a product using many different types of outreach.

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When Forever Began Shares A Moment For Diamonds

Every year, the holiday season brings out diamond advertising in full force, and it’s usually a bland and boring mix of ‘surprise’ gifts and ‘forever’ taglines, but this year, De Beers actually created a rather unique and compelling ad campaign called When Forever Began.

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Skinit Helps HP Attract New Customers

Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.

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