The Future of Ads

Samsung Sponsors NOTCOT With More Than Just A Banner

Samsung's NOTCOT sponsorship is a great example of how a company can go beyond the banner to integrate itself into the uniqueness of a blog and speak directly to that blog’s audience through custom content. It also shows how the continued transition of ad dollars from traditional media into online media will fund new opportunities for advertisers to reach their online audience in new ways as blogs capitalize on the customizability of their medium.

Continue reading...

Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Amnesty International's bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message.

Continue reading...

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

Continue reading...

Wallets From The King Help Sell Burgers

Burger King is dropping The King’s wallets, filled with Burger King goodies, in major metropolitan areas to help out during the credit crunch.

Continue reading...