Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.
Continue reading...Friday, February 27, 2009
GE’s Smart Grid - Augmented Reality campaign is a fantastic example of how augmented reality can be used to engage viewers and encourage them to interact directly with the message.
Continue reading...Wednesday, February 4, 2009
With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.
Continue reading...Friday, January 16, 2009
We’ve all heard that plants grow better when they have human interaction, but Heinz wants to put that theory to the test with the Talk to the Plant experiment. In addition, they want to prove their slogan that “no one grows ketchup like Heinz”.
Continue reading...
Wednesday, June 3, 2009
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