The Future of Ads

Never Hide Films Are Viral Successes For Ray-Ban

To help promote their line of sunglasses, Ray-Ban created a series of viral videos called Never Hide Films. With 11 total videos to date, they’ve seen multi-million view successes, and four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t.

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When Life Steals Your Lemons, Advertise For Lemonade

To get fans excited about Monday Night Football, ESPN created a fantastic series of ads that featured real NFL turf "as a reminder that pigskin can help you get through a crappy Monday". Almost immediately the ads started to disappear.

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