The Future of Ads

Ken Block And DC Shoes Make Gymkhana A Viral Video Guarantee

Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.

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Chalk Shows Nike Understands The LeBron James Market

Nike has stayed on top of their game not because they’re willing to sit back and reap the rewards of previous successes, but because they’re willing to push the limits of what’s possible with brandvertising, and prove to the world that they’re not just on the cutting edge; they’re defining it.

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When Life Steals Your Lemons, Advertise For Lemonade

To get fans excited about Monday Night Football, ESPN created a fantastic series of ads that featured real NFL turf "as a reminder that pigskin can help you get through a crappy Monday". Almost immediately the ads started to disappear.

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