The Future of Ads

Sharpie Gets Uncapped And Embraces The Social Web

Sharpie’s new Uncapped Gallery is a great example of how a company can embrace the social web, encourage word of mouth and show off what its products can do in the hands of actual customers.

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Channel Six Lets LeBron James Speak Directly To Customers

For the release of Six, a new pair of signature shoes for LeBron James, Nike created a custom YouTube Channel called Channel Six, and filled it with LeBron themed videos, including Chalk, The Story of the Six, and Six Tips.

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