The Future of Ads

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

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GE Plugs Into The Smart Grid With Augmented Reality

GE’s Smart Grid - Augmented Reality campaign is a fantastic example of how augmented reality can be used to engage viewers and encourage them to interact directly with the message.

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Smart Favicon Games Promote The Fortwo

Banner ads are definitely not the future of ads, but once you start to think outside the banner, you often don’t have to go far to come up with a good idea. For Jung von Matt, they only needed to go as far as the favicon before coming up with a fantastic campaign for Smart fortwo.

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Heinz Experiments With Talk To The Plants

We’ve all heard that plants grow better when they have human interaction, but Heinz wants to put that theory to the test with the Talk to the Plant experiment. In addition, they want to prove their slogan that “no one grows ketchup like Heinz”.

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Ray-Ban Uses Augmented Reality For Their Virtual Mirror

Ray-Ban is already using augmented reality to demo their products with the Ray-Ban Virtual Mirror.

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Never Hide Films Are Viral Successes For Ray-Ban

To help promote their line of sunglasses, Ray-Ban created a series of viral videos called Never Hide Films. With 11 total videos to date, they’ve seen multi-million view successes, and four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t.

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When Forever Began Shares A Moment For Diamonds

Every year, the holiday season brings out diamond advertising in full force, and it’s usually a bland and boring mix of ‘surprise’ gifts and ‘forever’ taglines, but this year, De Beers actually created a rather unique and compelling ad campaign called When Forever Began.

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