The Future of Ads

Columbia Uses Pandora To Create An Experience

By working with companies to integrate their ads into the overall experience, Pandora is able to use their advertising format to create value for both the advertisers and the users.

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Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

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IKEA To Embrace Change And Decorate Oval Office For Obama

Everyone is trying to capitalize on Obama-mania, but IKEA’s Oval Office - Embrace Change campaign may be the best attempt yet.

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Burger King Lets People Sacrifice Friendships For Whoppers

Burger King’s new Facebook application, called Whopper Sacrifice, asks users to take on a controversial task: ending 10 Facebook friendships in order to receive a coupon for a free Whopper.

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Tabbloid Helps HP Sell Ink

Hewlett-Packard hopes to move blogs from computer back to paper with Tabbloid, a free service that turns your favorite feeds into a personal magazine that you can print and carry with you.

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The Red Bull Soapbox Derby Owns San Francisco For A Day

On Saturday, October 18, Red Bull invaded the streets of San Francisco with their Soapbox Derby, and over 100,000 people showed up to cheer on the teams.

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