The Future of Ads

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

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This Is Where We Live Captures The Imagination

For 4th Estate Publishing, their understanding of online video and its potential led to the creation of a beautiful stop motion film called This Is Where We Live that celebrates 2009 as their 25th anniversary, as well as their ground-breaking, international literary agenda.

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