The Future of Ads

Coraline Raises The Bar For Influencer Outreach

Wieden+Kennedy’s Coraline campaign is a textbook example of how to build buzz around a product using many different types of outreach.

Continue reading...

Fanta Uses Mobile Augmented Reality To Play Virtual Tennis

Fanta’s Virtual Tennis is one of the first real examples of a company using augmented reality in a new and unique way to advertise their products.

Continue reading...

IKEA To Embrace Change And Decorate Oval Office For Obama

Everyone is trying to capitalize on Obama-mania, but IKEA’s Oval Office - Embrace Change campaign may be the best attempt yet.

Continue reading...