Banner ads are definitely not the future of ads, but once you start to think outside the banner, you often don’t have to go far to come up with a good idea. For Jung von Matt, they only needed to go as far as the favicon before coming up with a fantastic campaign for Smart fortwo.
Continue reading...Tuesday, December 23, 2008
The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don’t take the time to do it right because they figure that everyone is already in the buying mood, so there’s no need to put effort into motivating sales. However, standout (and unique) ads will always prevail, so over the next few days, I’m going to highlight some of the best from this holiday season, and look at why they succeeded when others failed.
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Friday, February 20, 2009
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