The Future of Ads

Gowalla and Incase Team Up For Location-Based Sponsorship

Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network.

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Sharpie Gets Uncapped And Embraces The Social Web

Sharpie’s new Uncapped Gallery is a great example of how a company can embrace the social web, encourage word of mouth and show off what its products can do in the hands of actual customers.

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Burger King Lets People Sacrifice Friendships For Whoppers

Burger King’s new Facebook application, called Whopper Sacrifice, asks users to take on a controversial task: ending 10 Facebook friendships in order to receive a coupon for a free Whopper.

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