The Future of Ads

Indie iPhone Developers Collaborate For Character Cameos

One example of the small and scrappy side of advertising is the recent trend among iPhone game developers of collaboration, in which they will swap character cameos as a way of cross-promoting each game to the other game’s audience.

Continue reading...

Chalk Shows Nike Understands The LeBron James Market

Nike has stayed on top of their game not because they’re willing to sit back and reap the rewards of previous successes, but because they’re willing to push the limits of what’s possible with brandvertising, and prove to the world that they’re not just on the cutting edge; they’re defining it.

Continue reading...