The Future of Ads

Hidden ASCII Art Generates Buzz For Dante’s Inferno

When the team behind the Dante’s Inferno video game hid ASCII art in the source code of many popular websites and then waited for that art to get discovered, they were taking a huge risk, but sometimes big rewards can only come to those that are willing to take equally big risks.

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Electronic Arts Helps Ashton Kutcher Get One Million Twitter Followers

For companies that can't get a celebrity to endorse their product directly, the next best bet may be to just attach themselves to the things that celebrities do and leach off of the associated publicity.

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