The Future of Ads

POPURLS And UPS Team Up For The Brown Edition

Most companies would love to have people spend a few minutes of each day thinking about their brand, and many pay a lot of money for the privilege. However, paying to put your brand in front of people’s eyes and having people want to look at your brand on a daily basis are two very different things, with the former often leading to brand fatigue while the later leads to a case study and high fives around the office.

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Honda Let It Shine On Vimeo

Honda is proving that you don’t need to destroy a video portal to impress viewers with out of the box thinking.

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Smart Favicon Games Promote The Fortwo

Banner ads are definitely not the future of ads, but once you start to think outside the banner, you often don’t have to go far to come up with a good idea. For Jung von Matt, they only needed to go as far as the favicon before coming up with a fantastic campaign for Smart fortwo.

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HBO Shares Secrets For Big Love

‘Big Love’ is all about secrets, and HBO has created a campaign that’s full of them.

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Bosch Doesn’t Go Far Enough ‘Behind The Scenes’

Bosch let drifting champion Vaughn Gittin Jr. loose on the (closed course) streets of Los Angeles with his “Bosch-sparked” Mustang and a few extra sets of tires to create what they’re calling “Performance Art”.

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Burger King Studio Promotes Lifestyle Branding

Burger King is trying to become a lifestyle brand with the Burger King Studio, and surprisingly, they’re doing a damn good job at it.

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The Red Bull Soapbox Derby Owns San Francisco For A Day

On Saturday, October 18, Red Bull invaded the streets of San Francisco with their Soapbox Derby, and over 100,000 people showed up to cheer on the teams.

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7-Election Sells Support With Your Coffee

By turning the mundane task of picking a cup for your morning coffee into “7-Election 2008”, 7-Eleven has managed to sell not just coffee, but support for your favorite candidate as well.

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