For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.
Continue reading...Friday, February 27, 2009
GE’s Smart Grid - Augmented Reality campaign is a fantastic example of how augmented reality can be used to engage viewers and encourage them to interact directly with the message.
Continue reading...Wednesday, February 4, 2009
With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.
Continue reading...Monday, January 19, 2009
Everyone is trying to capitalize on Obama-mania, but IKEA’s Oval Office - Embrace Change campaign may be the best attempt yet.
Continue reading...Friday, December 5, 2008
Burger King is giving the taste test a twist, and documenting the process with a campaign that they’re calling Whopper Virgins.
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Friday, June 26, 2009
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