The Future of Ads

Skittles Embraces Social Media In A Big Way

Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end.

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GE Plugs Into The Smart Grid With Augmented Reality

GE’s Smart Grid - Augmented Reality campaign is a fantastic example of how augmented reality can be used to engage viewers and encourage them to interact directly with the message.

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