The Future of Ads

Amnesty International Uses Eyeball-Aware Ad To Enhance Message

Amnesty International's bus stop ad is a great example of how interactivity and eyeball-aware ads can be used to engage viewers and add another level of meaning to the overall message.

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The Making Of A Commercial Becomes A Commercial

Toshiba’s upscaling technology takes standard definition content and transforms it into near high definition quality. The ides is that upscaling will “take anything you watch and make it astonishing”, so Toshiba needed to create an ad that would explain that concept in less than a minute. In short, they too needed something astonishing.

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The Red Bull Soapbox Derby Owns San Francisco For A Day

On Saturday, October 18, Red Bull invaded the streets of San Francisco with their Soapbox Derby, and over 100,000 people showed up to cheer on the teams.

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