The Future of Ads

Samsung Sponsors NOTCOT With More Than Just A Banner

Samsung's NOTCOT sponsorship is a great example of how a company can go beyond the banner to integrate itself into the uniqueness of a blog and speak directly to that blog’s audience through custom content. It also shows how the continued transition of ad dollars from traditional media into online media will fund new opportunities for advertisers to reach their online audience in new ways as blogs capitalize on the customizability of their medium.

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Tabbloid Helps HP Sell Ink

Hewlett-Packard hopes to move blogs from computer back to paper with Tabbloid, a free service that turns your favorite feeds into a personal magazine that you can print and carry with you.

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