With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.
Continue reading...Friday, January 30, 2009
The football part of the Super Bowl has recently taken a back seat to the advertising gridiron that plays out 30 seconds at a time as companies battle it out for Monday morning water cooler bragging rights.
Continue reading...Friday, January 9, 2009
Burger King’s new Facebook application, called Whopper Sacrifice, asks users to take on a controversial task: ending 10 Facebook friendships in order to receive a coupon for a free Whopper.
Continue reading...Monday, December 29, 2008
Every year, the holiday season brings out diamond advertising in full force, and it’s usually a bland and boring mix of ‘surprise’ gifts and ‘forever’ taglines, but this year, De Beers actually created a rather unique and compelling ad campaign called When Forever Began.
Continue reading...
Wednesday, February 4, 2009
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