The Future of Ads

Dunlop Loops Its Way To Video Success

Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.

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Lexus Takes You Inside Their House Of Cards

With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.

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PETA Is Too Hot For TV With Veggie Love

The football part of the Super Bowl has recently taken a back seat to the advertising gridiron that plays out 30 seconds at a time as companies battle it out for Monday morning water cooler bragging rights.

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Burger King Studio Promotes Lifestyle Branding

Burger King is trying to become a lifestyle brand with the Burger King Studio, and surprisingly, they’re doing a damn good job at it.

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Gum Elections Let People Vote For Your Brand

Forget blind taste tests and compensated focus groups; if you want to know what people really think of your product, just put out posters with you and your main competitor on them and see where the gum lands.

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7-Election Sells Support With Your Coffee

By turning the mundane task of picking a cup for your morning coffee into “7-Election 2008”, 7-Eleven has managed to sell not just coffee, but support for your favorite candidate as well.

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