Tag Archive | "Participation"

HBO Shares Secrets For Big Love

Wednesday, January 7, 2009

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HBO Shares Secrets For Big Love

‘Big Love’ is all about secrets, and HBO has created a campaign that’s full of them.

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Gum Elections Let People Vote For Your Brand

Friday, November 7, 2008

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Gum Elections Let People Vote For Your Brand

Forget blind taste tests and compensated focus groups; if you want to know what people really think of your product, just put out posters with you and your main competitor on them and see where the gum lands.

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