The Future of Ads

Coraline Raises The Bar For Influencer Outreach

Wieden+Kennedy’s Coraline campaign is a textbook example of how to build buzz around a product using many different types of outreach.

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Channel Six Lets LeBron James Speak Directly To Customers

For the release of Six, a new pair of signature shoes for LeBron James, Nike created a custom YouTube Channel called Channel Six, and filled it with LeBron themed videos, including Chalk, The Story of the Six, and Six Tips.

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