The Future of Ads

Gowalla and Incase Team Up For Location-Based Sponsorship

Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network.

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Indie iPhone Developers Collaborate For Character Cameos

One example of the small and scrappy side of advertising is the recent trend among iPhone game developers of collaboration, in which they will swap character cameos as a way of cross-promoting each game to the other game’s audience.

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Skittles Embraces Social Media In A Big Way

Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end.

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7-Election Sells Support With Your Coffee

By turning the mundane task of picking a cup for your morning coffee into “7-Election 2008”, 7-Eleven has managed to sell not just coffee, but support for your favorite candidate as well.

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