The Future of Ads

Philips, Charmin And Duracell Are Creating A Clean And Green New Year’s Eve

Large public events are always a great time to show off your product and get your brand name into the public eye, and Philips Lighting, Duracell and Charmin are using the Times Square New Year’s Eve Ball Drop to their advantage by sponsoring various parts of the festivities.

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Vodafone and Cubeecraft Make Holiday Clones To Help Spread Cheer

The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don’t take the time to do it right because they figure that everyone is already in the buying mood, so there’s no need to put effort into motivating sales. However, standout (and unique) ads will always prevail, so over the next few days, I’m going to highlight some of the best from this holiday season, and look at why they succeeded when others failed.

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Chalk Shows Nike Understands The LeBron James Market

Nike has stayed on top of their game not because they’re willing to sit back and reap the rewards of previous successes, but because they’re willing to push the limits of what’s possible with brandvertising, and prove to the world that they’re not just on the cutting edge; they’re defining it.

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